Forbes Lists Pure Michigan Advertising Campaign as one of the ten best tourism promotion campaigns ever created worldwide

In 2006, The Granholm administration launched the Pure Michigan advertising campaign to promote all that Michigan has to offer to potential visitors throughout the country. According to a four-year study of Pure Michigan out-of-state summer advertising from 2006 to 2009, the ads brought five million new out-of-state visitors to Michigan, generated $1.3 billion in spending at Michigan businesses, and resulted in $93 million in Michigan taxes, primarily sales tax.